Brands and partnerships

TOTAL Lubrifiants formulates top-quality lubricants that are sold under two brand names: TOTAL and ELF. Both brands have a worldwide reputation for excellence and a commitment to sustainable development. Here you can learn more about TOTAL Lubrifiants brands, partnerships, and our passion for motorsports.

Total Brand

TOTAL, the Group's name, has the same meaning and pronunciation in multiple languages. It evokes an all-encompassing commitment to its customers throughout the world. TOTAL is also the name of our flagship brand. Introduced in 1954, it enjoys strong recognition and acceptance among our stakeholders and customers.

Total brand

TOTAL Lubricants: proud bearer of the TOTAL brand

  • Cars
  • Motorcycles
  • Truck and bus
  • Agriculture
  • Coastal and inland navigation
  • Earthmoving
  • Aviation
  • Industrial specialties

TOTAL Lubricants

TOTAL is a leading global energy group with nearly 100,000 employees across the world. TOTAL Lubrifiants, a group subsidiary, produces and markets lubricating oils and products for other applications (grease, fluid, coolants, etc.). TOTAL Lubrifiants, a Total Group subsidiary, produces and markets lubricating oils and products for other applications (grease, fluid, coolants, etc.) under the TOTAL brand. It does so in 150 countries and for an array of sectors:

Total brand

ELF lubricants

For over 45 years, ELF has been a leading motor oil and lubricant brand with a passion for performance. In 2000, it joined TOTAL as one of the Group's brands. ELF has been a winning brand for over 45 years. A significant lubricant player worldwide, it is well known thanks to its participation in motorsports competitions. ELF became a TOTAL brand in 2000.

ELF values: driving the brand

  • Expertise
  • Passion
  • Premium quality

 

ELF lubricants

Since 1967, ELF's goal has been to be recognized as the most competitive, innovative and successful brand of lubricant. Putting technological innovation, research and cutting-edge technology into high gear, ELF produces motor oils and lubricants fit for champions. ELF is a passionate participant in motorsports and is present at the world's biggest competitions, including the World Superbike, MotoGP, World Series by Renault, and World Endurance. The brand is trusted by leading international manufacturers and has long-lasting partnerships with RENAULT, DACIA, NISSAN and KAWASAKI.

ELF creates innovative, specially adapted lubricants and speciality products for every need, with:

  • the ELF premium and standard ranges of engine oils
  • HTX range of lubricants for competition,
  • the ELF MOTO range for motorcycles,
  • Heavy duty range : lubricants for Diesel engines,
  • And ELF transmission lubricants

Total Partnerships

Automotive partners

Lubricants must stay ahead of technological change, adjust to international specifications, and meet industrial requirements. To this end, TOTAL Lubrifiants has built strong partnerships with international manufacturers, including:

The partnership between TOTAL and French automaker CITROËN is truly historic. In 1968, TOTAL began developing a lubricant for the CITROËN DS to address ignition and fouling issues. Over 40 years of teamwork have given rise to the production of high-quality lubricants and an unrivaled track record in motorsports. Today, the partnership between the two companies is industrial and global, and in addition to motorsports, covers technology, trade and training.

Partners since 1995, TOTAL and PEUGEOT recently confirmed their confidence in each other by renewing their partnership agreements. The renewals come as no surprise, as TOTAL lubricants are the only brand to be endorsed by the French automaker for all its models. Why? Because we share the same goals. Researchers from TOTAL and PEUGEOT are developing tomorrow's lubricants: oils that are increasingly fuel efficient and environmentally friendly.

 

TOTAL has been MAZDA Motors' European lubricants partner since 2003. Together, TOTAL and the Japanese automaker have co-developed the MAZDA Original Oil range for MAZDA vehicles. Meeting all quality and warranty requirements for each and every model, the range is also specially designed for MAZDA's new, cutting-edge SKYACTIV Technology.

In 2011, Korean automaker KIA Motors Corporation and TOTAL Lubrifiants entered into a five-year international cooperation* agreement. TOTAL Lubrifiants became KIA's recommended partner for the sale of lubricants across all KIA's after-sales service networks in participating countries. TOTAL is also a major first-fill engine oil supplier for KIA and HYUNDAI factories all over the world.
* Applies worldwide, with the exception of Europe and South Korea

TOTAL Lubrifiants signed an international agreement with GREAT WALL MOTORS of China in February 2012. TOTAL Lubrifiants is officially GREAT WALL MOTORS' recommended partner in their key markets. Both partners emphasize the core values of professionalism, competence and customer focus. The partnership reinforces two shared aims: to grow their share of the Chinese market and their presence in the global marketplace, and to collaborate on the development of high-quality products and services that meet motorists' requirements.

The relationship with DAF started in the early 90s with Fina Netherlands' first run-in oil deliveries. The technical-commercial partnership with the Dutch manufacturer helped us become the #1 supplier for factory fill and major supplier for the DAF Genuine After Market Lubricant program in Europe.

In 2007, TOTAL and German automotive supplier ZF launched the development of a top-range lubricant for heavy-duty manual transmissions. In 2010, our product was approved by ZF for a 540,000-km drain interval. We are now the official factory-fill supplier as well the selected supplier for after-sales needs.

TOTAL and Swedish automotive manufacturer SCANIA collaborate on the development of lubricants that are specially designed for trucks and buses.

The collaboration between TOTAL and France's RENAULT TRUCKS started in 1979 with the development of the Renault Trucks Oils (RTO) product ranges. The two companies have renewed their partnership contract through to January 2016; it applies in all affiliates where RENAULT TRUCKS and TOTAL conduct commercial activities.

TOTAL and German agricultural machinery manufacturer CLAAS have been linked since 2005, following the partnership between ELF and Renault Agriculture. After four years of successful cooperation, CLAAS and TOTAL renewed their partnership contract in 2009. A world leader in agricultural machinery, CLAAS recommends our select range of lubricants in every one of its maintenance guides.

ELF Partners

ELF is passionate about performance. This passion is reflected in the brand's decades-long engagement in motorsports and historic partnerships with international manufacturers and research teams, including:

ELF has been developing bespoke products for RENAULT since 1968, and has two research and development teams dedicated to its partner. This means that ELF-approved lubricants are available at most RENAULT dealer networks worldwide. The first is based at the CRES (ELF's research center in Solaize, France), and the other is permanently on call at race circuits, during the Grand Prix and at private test sessions. The teams apply highly advanced studies and analysis that yield technical solutions designed for winning.
As innovative as it is creative, our technical partnership has already produced a series of fill-for-life transmission oils for RENAULT gearboxes or fuel economy engine oils. Our engineers and research laboratories teams are continuously in touch. This shared RENAULT-ELF expertise is always stimulated by motorsport challenges and enables us to anticipate together the technological demands of coming powertrains.

DACIA, a RENAULT brand, recommends exclusively ELF lubricants. ELF and DACIA collaborate to improve your car's performance. ELF lubricants are also recommended for the Logan, Sandero, Duster and Lodgy brands, which benefit from ELF technology that corresponds to renowned reliability.

ELF and KAWASAKI work together to design lubricants for motorcycles, and KAWASAKI officially recommends the ELF brand.

ELF and NISSAN are industrial and research partners, and their work is at the heart of the latest technological innovations. The Nissan Genuine Oils in Europe are unique formulas designed by ELF and approved by Nissan. In 2012, the European after-sales partnership between Nissan and Elf was been extended. More than ever, Nissan Genuine Oils allow you to get the best performance from your Nissan over the years.

Nissan motor oil is approved and recommended by Nissan Japan for all their petrol and diesel engines. Nissan Genuine Oils are high-quality products designed to meet the requirements of Nissan vehicles. Their balanced viscosity reduces starting friction and wear at low temperatures, allowing drivers to enjoy best performance and greatly extending vehicle longevity.